I have to say I really enjoyed using the service.

I paid Spike and Drusilla, from Buffy, to say/sing happy birthday to my wife. Neither are top-tier actors, but they're both completely recognizable James Marsters in particular I guess, as he's done a lot of narration for things like the Dresden Files.

There were "super-popular" actors available, for significant sums, but these two were cheap enough that it was a no-brainer to gamble on a good result, and both were fantastic.

Agree, I don't think product-market fit is the problem here. A lot of the takes here assume they need to attract top talent and they don't. There's a very long tail of popular-ish, C and D list celebrities who can command $50-$250 a video. There's a business that can work, though I agree it could never command the insane valuation it had at the peak. There's also a reasonably good likelihood that their costs aren't well managed.

I also thought it was cool that you could Uber a B-list celebrity.

Have no fear: basically anyone with a lot of IG followers will work with you on a low friction sponsorship.

Agreed! If any of the celebrities they care to get videos from are on Cameo. Which, as it turns out, isn't really the case.