Sounds like they need to split up the brand. Customers need to have a consistent experience across locations
“Starbucks Deluxe” for the golfers and yacht owners.
“Starbucks Influencer,” with pink cups and led rings at every table.
“Starbucks Classic” for the retired and confused.
And of course, “Starbucks Homeless” to capture the downtown vibe.
[oops, sorry, this should have been under the thread about Starbucks Reserve]
im not usually one to defend a company, and i dont know what's best for starbucks the company and brand. but what i see isn't necessarily or obviously bad