Also what's with the "they just want to make a profit" argument going round here? Why wouldn't they? They literally have a legal duty to do so. Should we instead incentivise cafes to not make a profit?
I think the “just” is the key word here. No one is going to get up in arms over modest profits. It’s the chasing growth at all costs even when it means sacrificing what should be the core value(s) of the business.
A lot of franchises just end up as soulless real-estate/marketing plays that siphon money out of local economies and compete on axis other than actual value/quality.
Starbucks had a vision now it looks to maximize short term profits while playing a real estate game.
“Starbucks Deluxe” for the golfers and yacht owners.
“Starbucks Influencer,” with pink cups and led rings at every table.
“Starbucks Classic” for the retired and confused.
And of course, “Starbucks Homeless” to capture the downtown vibe.
[oops, sorry, this should have been under the thread about Starbucks Reserve]
im not usually one to defend a company, and i dont know what's best for starbucks the company and brand. but what i see isn't necessarily or obviously bad
Their only legal duty is to conduct lawful business.