The "AI" toothbrush, stupid as it is, actually pre-dates the current hype by years. Here's a review from 2019: https://www.forbes.com/sites/leebelltech/2019/06/30/oral-b-g...

A better example would be the "AI mice" that Logitech is pushing now.

Of course there are tons of useless PR parasites. Shareholders will demand to see a "response" or a "strategy" or an "answer" or an "AI play". If all you make is toothbrushes, you just have to milk the users the old fashioned ways: hardware purchase, subscription, and data sharing.

That said, I know of ANOTHER toothbrush company that has an "AI play"... :(

I've got a friend with one. They are actually good toothbrushes if not very AI.

Exactly, this is just stupid marketing and has nothing to do with real ai