Sure, back in the early 2000s, when the majority of internet users were techies, this might have been viable. But now, if you don't have an app, you might as well not exist. As for AI, unless I'm creating the graphics cards themselves, I see AI being in the same boat as apps. OpenAI and Google will add more and more features until they become like Apple.
In the AI gold rush, you want to sell the shovels like Nvidia is doing now. Don't try to be yet another gold prospector by creating another chatbot wrapper that they will outshine in a few months.