I'd like to say, "write cross platform apps",the way Hypercard didn't, but the web can do that portably, "write once". Can you add functionality that Apple can't? (By some internal Apple decision or strategy)
Using Procreate as an example, Apple may not want to offer a super feature set, or incorporate super features in their legacy apps, such as image editing, files or music apps.
Other than "AI".
Break paradigms when others are all copying each other.