However, driving third-party innovation does not relieve OpenAI of the need to create consumer-facing applications like ChatGPT. If OpenAI was to remain exclusively a back-end API business, it would be leaving itself vulnerable to disintermediation as competition from other model providers like Meta enable swapping out the back end. I believe Kevin was brought in to make sure OpenAI has its own relevant front end innovation so that disintermediation is less of a threat.
This could have been a description of Facebook circa 2010, for a brief moment, everyone was happy with the arrangement.
Inevitably, the platform will start competing with the developers who "innovate" on top of it in order to gain additional revenue; see 2024 Facebook which is no longer a platform by most measures, or the many apps that got Sherlocked by Apple. The countdown clock has started ticking for OpenAI-wrapper products/startups, starting with the ones with the most revenue and/or utility.