It seems like after Endgame, there have only been a few 'event' movies like Oppenheimer, Top Gun Maverick, and Dune 2 that would be worth experiencing in a movie theater.
And even then, those movies are pushing 95-100 dB during some scenes, making me not really want to do the 'IMAX' experience again, it's just too loud and too big. A 40-60" OLED from 5-10' away and near my fridge and bathroom—with a pause button so I can get up halfway through a nearly 3 hour movie—is too tempting.
It'd be nice if there were 1.5 hour movies that cost $10 a ticket in a nice, normal theater.
The only movies I reserve for the theater are real epics, and those seem few and far between these days.
The simple answer is likely the quality of TVs: 65" OLED TVs with good sound aren't that expensive any more. The quality delta of going to a theater versus watching something on TV used to be massive.
there is also so much content available, that there is no real urgency to watch the movie at release. "Waiting" for it be available on bluray/streaming, is not even "waiting" at all.
I think the films just aren't enticing enough to steal eyes from streaming services, TikTok, etc.
The whole model this is based on is basically creating a giant audience segmentation and aiming a big part of the funnel at your [competitors, alternatives, etc]
Theaters have to compete with my living room. I don't even have some crazy setup but I have a big screen and comfortable seating. I can not turn the audio volume to deafening levels. I can pause if I need to use the bathroom. I also have access to food and drinks that don't cost a small fortune.
Back when watching a movie at home meant a VCR connected to a 13" TV with an iffy coax signal, a theater was a very good option. Unfortunately for theaters my home option has gotten better and their offerings have gotten worse. At the very least their offerings have diverged from my interests.
Even if one only goes to the movies a few times a year it's still a good deal over paying retail. A family of 4 can go to the movies 3x per year on $132 here in the SFBAY, which is a far cry from $1,000.
Yes, AMC has a much pricier subscription but they also hand out waaay more tickets.