After Furiosa flops, Hollywood could be facing a biblically disastrous summer
bbc.com
bbc.com
Even if one only goes to the movies a few times a year it's still a good deal over paying retail. A family of 4 can go to the movies 3x per year on $132 here in the SFBAY, which is a far cry from $1,000.
Yes, AMC has a much pricier subscription but they also hand out waaay more tickets.
The whole model this is based on is basically creating a giant audience segmentation and aiming a big part of the funnel at your [competitors, alternatives, etc]
Theaters have to compete with my living room. I don't even have some crazy setup but I have a big screen and comfortable seating. I can not turn the audio volume to deafening levels. I can pause if I need to use the bathroom. I also have access to food and drinks that don't cost a small fortune.
Back when watching a movie at home meant a VCR connected to a 13" TV with an iffy coax signal, a theater was a very good option. Unfortunately for theaters my home option has gotten better and their offerings have gotten worse. At the very least their offerings have diverged from my interests.
It seems like after Endgame, there have only been a few 'event' movies like Oppenheimer, Top Gun Maverick, and Dune 2 that would be worth experiencing in a movie theater.
And even then, those movies are pushing 95-100 dB during some scenes, making me not really want to do the 'IMAX' experience again, it's just too loud and too big. A 40-60" OLED from 5-10' away and near my fridge and bathroom—with a pause button so I can get up halfway through a nearly 3 hour movie—is too tempting.
It'd be nice if there were 1.5 hour movies that cost $10 a ticket in a nice, normal theater.
The only movies I reserve for the theater are real epics, and those seem few and far between these days.
I think the films just aren't enticing enough to steal eyes from streaming services, TikTok, etc.
The simple answer is likely the quality of TVs: 65" OLED TVs with good sound aren't that expensive any more. The quality delta of going to a theater versus watching something on TV used to be massive.
there is also so much content available, that there is no real urgency to watch the movie at release. "Waiting" for it be available on bluray/streaming, is not even "waiting" at all.
I saw Furiosa, it was fine, but it was about a half an hour longer than it should have been.
It's 148 minutes long. For comparison, Mad Max was 93 minutes long, The Road Warrior was 96 minutes long, Beyond Thunderdome was 107 minutes long, and Fury Road was 120 minutes long.
Even beyond that, I wonder if the current young generation even watches tv or movies at all? Or do they watch youtube/twitch and play video games instead?
The world is freaking terrifying. Social media makes you constantly aware of this from the minute you wake up to the minute you fall asleep. All other media channels (which seem to largely hang off of or reference social media trends anyhow) aren't much better. Its literally impossible to escape. Constant argument, aggression, threat, and doom.
Some kinds of brains cope with this by diving headfirst into fantasy realms. Disconnecting from reality by attempting to swap it for a different one. Video games, movies, anime, rpgs etc. Huge with that crowd.
Other kinds of brains like mine, simply shut everything the hell out. Scripted drama becomes an uncomfortable reminder of the impending doom that you're already drowning in. Alternate realities can become just another trigger.
I hardly watch TV, or movies. I write code pretty much. That's my escape because while there may be frustration, there is no aggression, no conflict, no drama. I imagine less nerdy people probably take up other crafts or hobbies.
granted. seeing through my own lens. But I also know I can't be the only one coping this way. I wonder if that also isn't part of a larger trend.
There are other reasons people like movie theaters: the inability to pause the movie, nostalgia, the gathering of many people to engage in the same experience. Many of these are, to me, almost inseparable from expensive popcorn and inconsiderate behavior, which movie goers have been lamenting almost since the invention of the motion picture.
The only reason to use one is if your setup at home is very bad for multiple watchers, then you can go with friends... but even that sucks.
It's a shame, because I'm the sort that'd probably actually enjoy Furiosa, but no chance in hell I'm going to a theatre starting at $16 for one ticket to watch it alone. I'd rather buy a bluray at $30 than go to the theatre at $16 (before taxes, too). My TV is more modest than 80", but my sound system is clearer, but not nearly as chest-thumping as the theatre experience (trade off I'm more than ready to make, though I do enjoy chest-thumping audio for action movies).
100 tickets may seem like a lot but 1) you can probably have six or so people watch comfortably at once, so the ticket equivalent may be reached fast, 2) the experience will be overall better than a theater in basically every way except that you can’t compete with exceptionally-well-suited movies on, say, imax (the odd film like Dune—I saw and liked Furiosa on imax but it would have been entirely fine on my projector). Those will be the only remaining films that are even tempting to see in a theater.
Ticket prices, concession prices, streaming, attention spans, originality (or lack of), home theater setups, length of films... all of these factors were in place last year.
It's probably worth looking at specifically why the marketing for the hits from last year was effective (Barbie marketing particularly was both ubiquitous and highly inventive) versus "Furiosa" and "Fall Guy". Also note that Fall Guy's box office was relatively okay compared to something like "The Lost City" but it's budget was much higher, making it a much tougher financial proposition.
Seems to them, Action means Bullets and Car Chases, SF means Special Effects and Lasers with nothing to do with Science.
I know what you mean, but this still made me chuckle, because the recent Dune’s a retread, too.
In both scenarios I attended due to viral, word-of-mouth marketing. I didn't see specific trailers that compelled me nor was I anxiously awaiting the releases.
In contrast, I heard nothing about Furiosa prior to its release, but have read tons of content about its post-release failure.
I realize we all have excellent TVs and sound systems at home now, but the cinema is still worth it, and especially for movies like Furiosa that were just made to be experienced in one. Watching at home is definitely a much lesser experience.
Watching at home is such a diminished experience compared to a theater.
I was about to write “the character work and character-writing might be better, too” but then I remembered Nux. It’s a close call.
Why is that? Is it the outrageous ticket prices? The 20 minutes of commercials and trailers before the movie even starts? The people who not only don't turn off their phones but actively use them during the movie and even make phone calls? Or is it the loudness of the theater that tries to hide the noise made by inconsiderate people?
Some things that are tough
Totally ignoring patron behavior
A group of older teens comes in, phones on the entire movie on bright, talking, cursing, just making a ruckus (maybe on purpose even) a row or two in front. If you are trying to watch a movie with your 5 year old kid (what I loved as a kid) this is no good!
Fights / robberies in the mall / shopping area itself. Again, not the right vibe for kids to be part of and again no consequence / action.
I seriously remember going to packed theatres with a totally cool / fun vibe as a kid - everyone pretty pro-social in terms of behavior. My parents would buy the ticket and leave us there. The other folks were basically a positive to the shared experience. The only issue was sometimes talking and the ushers would walk you out if you talked too much.
I wear earplugs for the loudness - which is ridiculous.
We ended up getting a projector for home. We can curl up (with kids and family as relevant) and have a better experience?
So question: When does it come out on streaming?
Also a hack if you still love movies. Go on a total off-beat time if you can a few weeks after opening. The attendance falls off hugely. But can still be a tiny bit hit or miss.
I think I still like Furiosa better, but my opinion of Fury Road has improved upon the second watching.
The viewing experience was great. There were like 10 other people in the entire theater and we had prime center seats.
Fleshing out a weird movie world we’ve already visited? Rarely a good idea. See: John Wick.
… but it was pretty damn good anyway. I like it more the more I think about it.
Nor is being directed by the same guy that made a film about dancing penguins and another about talking pigs.
I'm looking forward to it though.
Making movies are seen as an investment that must have a sure return, there is no risk taking, not a lot of new approaches, and they won't end in black swans but in some variant of diminishing returns. The most surprising thing is that they are getting surprised by the outcome of this kind of approach.
- Will I set in front of someone kicking my chair? - Will I sit next to someone eating candy from a crinkly bag for half the movie? - Will I sit behind someone on their phone the whole time? - Will I sit next to someone talking most of the time?
I go to about two movies a year because of this, but I would easily go 5, maybe even 10 times as often if there was a way these issues could be addressed.
It’s a symbiosis of most enjoyable craziness and excellent execution like nothing before it.
The central street war / chase scene borders on life-altering.
People are just fed up by this nonsense and don't watch it anymore. A similar thing is (finally) happening in the gaming space, too.
Which is ironic because minorities are usually what set them off.
It's similar to the espionage problem with TVs, phones and OSs.
And btw: It's funny how you can always get at least one person to jump on a comment like that and tell me it's not true.
It was around 2015 that I burned out. The last film that I tried to watch was the Force Awakens. It was incoherent, frenetic, poorly acted, and filled with in-vogue nonsensical pandering. Any interest I had in cinema as a medium evaporated.
There's nothing filmmakers can do to make me want to watch films, let alone pay for the privilege--even if they somehow pandered to all my weird whims.
Megalopolis is honestly the first film that I've heard about in almost a decade that sounded even remotely interesting, but then I saw the trailer and all desire to see it disappeared.
> If the summer blockbuster season is ever to recover, it's going to require some blue-sky thinking.
Yeah, revolutionary thinking like: stop producing recycled content slop, lower the budgets, make original films not based on pre-existing IPs. Maybe even try some relatable human-scale stories instead of wannabe grandiose "save the galaxy" type stuff.
I can't believe a human being with a pulse can sit through a superhero movie. The way those things are constructed, their "nutritional value", is worse than run-of-the-mill degenerate isekai harem anime, expect the latter costs a lot less to make and wastes less human potential.
Same with Fall Guy. Everyone I've talked to who saw it loved it. My wife and I have wanted to see it since it opened, but life is busy and this week is our first opportunity to do so. We're going tomorrow, which is the last day before it gets pulled from theaters.
There is a ton of ink on the topic, but the core problem is that executives get fired for failures more frequently than they get expanded upside for hits.
Fury Road was IMHO the blockbuster movie of the 2010s.
I didn't have time yet but very much looking forward to see what George Miller has cooked up this time around!
Also they often don't seem to have a clue what kind of living legend George Miller is.
And AFAIK this is built almost entirely off the extensive character background notes developed while writing her for Fury Road, so it’s not like they just cooked up this story because they needed something.
It also feels thick with influence and fluency in cinema per se, in a way that Fury Road didn’t to me, and I think it may mean this one rewards repeat watches to an exceptional degree.
Hollywood can’t make great smaller movies like that anymore without spending $100M which raises the stakes and it also comes with a ton of studio baggage afraid of any sort of risk
I don't think telling a story out of sequence from existing material means that it's a cash grab.
Personally I think Chris Hemsworth was a big miscast and just plain boring and weird. If they would get somebody like Rob Zombie it could’ve been much more fun and menacing xD. Otherwise it just doesn’t take you on an emotional journey. They tried to cramp as many story lines as possible, but it just has diluted the whole experience. They didn’t use any dynamic and rememberable soundtracks. Technically they did a great job and many moments were quite similar to original one.
But at the end I left with only single thought. That this is gonna be a future of LA with all water supply issues, AI taking jobs, and poor actors, models, stand up comedians and homeless people inheriting the land xD. If only Hollywood won’t come up with an entertainment so epic that they will be able to compete with passionate creative people creating new kind of movies using AI for pennies.
Huh, I’d call out his performance as one of the best elements of the movie (which I also liked a lot overall, this isn’t a backhanded compliment)
[edit] this though:
> They didn’t use any dynamic and rememberable soundtracks.
Yeah, it bucks some stupid and bad Hollywood trends (you can see what’s happening in night scenes! You can understand the dialog!) but does follow the nigh-universal trend of having a boring soundtrack that zero people are humming on their way out of the theater. I wouldn’t have guessed I’d be looking back favorably on the original soundtracks of middling 90s movies but here we are.
Yes, and cosmetic surgeons slashing people, Sendero Luminoso conquering territory, Carjack Malone living on a tanker ship, Peter Fonda surfing on a stormdrain.
It's called Escape from LA, and it is glorious.
Unfortunately mostly the veneer of the 1980s is recycled into some commitee test audience mashup. In a way we succeeded in making “machine learning” movies “by hand”. An awful lot of movies aren’t from the human spark.
Hollywood: Most families don’t have $100-200 to throw down on a single movie.
can't wait for the articles about how the movie flopped only because of a female lead. /s