Just as third party shops can repair any vehicle and have access to the physical parts. Consumers and repair shops should have access to the firmware that control the features of the car.
I should be able to reflash the firmware with a compatible replacement and be good to go.
The integrated car system is just stupid. Your "opt in" to smart systems should all be done through a mobile phone that can be easily upgraded and replaced.
At most a car system should just be a dumb interface to a console screen, microphone, speakers, via bluetooth or plugged wire.
Also, keyless fobs are terrible, their failure conditions around battery failure and hardware failure are awful, they can't be replaced easily, they are outrageously expensive, and they open up far too many vectors for electronic theft of cars. Every fob I've had has a shelf life of about 5-7 years, while keys will last decades.
How is there not a "low tech" option for all the boomers? Kind of like the manual vs automatic transmission option?
Advertise a brand of auto that isn't capable of spying or conspiring against you, has a full set of tactile controls, infotainment is special order - and that doesn't blind oncoming drivers.
Make the ads a parody of everyone else' driving experience.
I have a wandering eye when it comes to cars but I'm sticking with a look but don't touch policy.