The whole point was that companies like Comcast don't give a crap what we think and will engage in this anti competitive behavior unless the FCC stops them. Don't get me wrong, I have no doubt they would if it was in their financial interest.
But can we agree that it is also possible that market incentives aligned and the infographics depicting tv-bundle-like internet packages weren't actually around the corner? To me it seems like the easier explanation. The incentive could be as simple as Comcast not wanting a new monopoly court case or to start being classified as a utility in areas where they have no real competition.