The whole point was that companies like Comcast don't give a crap what we think and will engage in this anti competitive behavior unless the FCC stops them. Don't get me wrong, I have no doubt they would if it was in their financial interest.
But can we agree that it is also possible that market incentives aligned and the infographics depicting tv-bundle-like internet packages weren't actually around the corner? To me it seems like the easier explanation. The incentive could be as simple as Comcast not wanting a new monopoly court case or to start being classified as a utility in areas where they have no real competition.
And it’s very reasonable to assume that avoiding a monopoly case or being classified as a utility is enough of an incentive.
But I have a preference for putting up the defenses on all fronts when it comes to ISPs and their unlimited creative chicanery.
Similarly, the FCC net neutrality rules allow telcos to charge any price for the service while disallowing blocking or throttling particular Internet sites or protocols. If such rules weren't indeed necessary, big telcos wouldn't be spending their money campaigning against them, would they?