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> How long until an adversary figures out a way to inject something nasty through the ad network? Only a matter of time. I can’t wait for the Blackhat talk.

Microsoft don’t care, they want to serve their ads, sell your data to the highest bidder and to hell with the users.

Malvertising was already bad enough at the browser level, now we gotta be concerned with the OS. Can't wait indeed..

They aren't ads like ads.

They are promoted apps from the Microsoft store.

>> They aren't ads like ads.

>> They are promoted apps from the Microsoft store.

If you give Microsoft money and they promote your app, that is advertising.