Ross Scott, the guy behind this campaign, addressed that in one of his Youtube videos. But I am not sure which one. But anyway, he is not in favor of requiring companies to run their servers forever. He is in favor of requiring companies to patch the games when they turn off the servers, so that the players can run the game locally, on their own servers. We know that that is possible, because Epic Games has done it before, when they shut down the servers for Unreal Tournament. Even if this does raise the cost of game development, speaking strictly as a consumer, I will gladly take a $60 game that will run long after the people who made it die, over a $50 game that will only last for 5 years.