If that's what it was going to be, that's what they'd call it.
We've entered a new era. Dune costs more to see at the theater near me than other movies. The default movies are not discounted. Dune just has an extra fee for being popular.
We've entered a new era. Dune costs more to see at the theater near me than other movies. The default movies are not discounted. Dune just has an extra fee for being popular.
That sounds totally reasonable to me.
At the limit if a movie came out to be 12 hours long then it would objectively cost the theater more to show (both in opportunity cost and direct costs)