This way you won’t know the price until you show up so it’s hard to predict the price until you have some sunk costs.
We've entered a new era. Dune costs more to see at the theater near me than other movies. The default movies are not discounted. Dune just has an extra fee for being popular.
That sounds totally reasonable to me.
At the limit if a movie came out to be 12 hours long then it would objectively cost the theater more to show (both in opportunity cost and direct costs)
Nevermind that many people would be happy to pay a little bit extra to avoid waiting during peak times.
“dynamic pricing and daypart offerings.”
that’s the ceo of wendys - not the media. sure, they tried to awkwardly correct the optics.
there may be upsides, but to act like this is purely media sensationalism is to sound quite a bit like jumping too far in the other direction. the why isn’t terribly important. just like the ceo, the optics are off.
That's because the same companies who have been jacking up prices for no reason sure as hell aren't looking to do us any favors now. They'll use this to extract as much money from us as they can think they can get away and if we complain about their prices they will blame us for not rearranging our lives to match their random schedules.
So prices going up means they must be getting increased pay (because the restaurant business is so low profit margin).
sorry, is this sarcasm?
edit: to clarify, there must be assumptions to see price hikes as benefitting the bottom. even to view meager increases as improvement is disingenuous if what goes down is a fraction of what goes up.
the most objective statement of fact can result in absolutely horrible optics.