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Are they ranked by order of effectiveness?

I was thinking about doing that, but it really depends on what kind of company you are building and what stage you are at.

One thing Sam Altman has said which is interesting is about the order at which you pitch things. I'm not sure I totally agree but here's a paraphrase below:

Pitching revenue is best. If you can't pitch revenue, pitch users. If you can't pitch users, pitch product. If you can't pitch product, pitch market. If you can't pitch market, pitch team.

I'm glad you commented on this. This entire post is very timely, but I was just thinking about what to do if multiple archetype's apply to you. I'm guessing traction/revenue is almost always going to trump the others, but the idea of mixing a few of them together (without it becoming too confusing) seems like the better strategy?

Definitely many startups end up using several different angles over the course of a 30+ min conversation. I think generally you'll end up have one archetype that is really the most important.

Think about it this way - when someone asks the investor why they backed you, they are going to have a one sentence answer. "Because _____" What do you want that sentence to be? That is your archetype.

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