This is called segmentation.

People with home theatres are more likely to be willing to pay extra, so they’re squeezing those users for more money. Likewise, other people are more price sensitive and are more likely to be willing to watch ads to save money, so they’re squeezing them in a different way. With ai and mass surveillance in the future, companies will be able to segment at an individual level.

What would they squeeze you or your kids for one day?