It is akin to saying doubling down on 2-hour in-depth content will help YouTube beat TikTok. The clientele isn't looking for long form articles and deeply researched nuanced content, they want a quick dopamine feed and want to move on next.
Not really, it's akin to saying Youtube Shorts will help Youtube beat TikTok, as both Youtube Shorts and Substack Notes are the short-form version of their product.