This new orientation was encapsulated by something that Harry Stonecipher, who had been CEO of McDonnell Douglas and was CEO of Boeing from 2003 to 2005, said: “When people say I changed the culture of Boeing, that was the intent, so that it’s run like a business rather than a great engineering firm.”
What's wrong with a great engineering firm? And is it possible to somehow reflect that greatness in the stock price better so that people don't feel a need to come in and change it?