More technical details for the curious...
Earlier I had done a quick trie implementation for other purposes in that code, but abandoned it. The problem is that we had to index (and search) large amounts of content in many different languages, including Chinese and Japanese with full Unicode support. This means that there is such large potential fan-out / sparsity within the trie that you need faster lookups / denser storage at each node in the trie (a hash map or binary search or ...). In that situation, a trie can be much slower than a single hash map with short strings as keys. Especially in a JIT-less JVM (the same code had to run server-side, where native extensions weren't allowed). If we were only dealing with ASCII, then maybe. And there would also be more complexity to maintain for decades (you can still buy newer versions of the device today that are running the same indexing and search code).
All those languages were also the reason that normalization needed caching. In v1, we were English only. I hand rolled a "good enough" normalizer that was simple / fast enough to not need caching. In v2 we went international as described above. I wasn't capable of hand rolling anything beyond English. So we brought in Lucene's tokenizers/stemmers (including for English, which was much more accurate than mine). Many of the stemmers were written in Snowball and the resulting Java code was very slow on the device.
Can you explain this?
Then if your query is "what documents contain 'generic'?", you look in the index for "gener" and then open each of those documents and check if it actually has "generic" using a stricter stemmer (that accepts generic{,s}, genericness{,es}, genericit{y,ies}, generically ... this is a bit of a bad example since they all have the prefix directly). The cost is acceptable as long as both words have about the same frequency so it doesn't affect the big O.
Of course if you have any decent kind of compute, you can hard-code exceptions before building the index (which does mean you have to rebuild the index if your exception list changes ... or at least, the part of the index for the specific part of the trie whose exception lists changed - you don't do a global lookup!) to do less work at query time. But regardless, you still have to do some of this at query time to handle nasty cases like lie/lay/laid (searching for "lie" should not return "laid" or vice versa, but "lay" should match both of the others) or do/does/doe (a more obviously unrelated example).
That alone ruled out doing anything like this on the device I'm talking about. The goal, which we reached, was to be able to search 1,000 documents in 5 seconds. Opening a document took nearly a second given the speed of our storage (a few KB/s). The search itself took about a second, and then we'd open up just enough of the documents to construct search result snippets as you paged through them.
If the current gen of devs were to build this, it would all be done "on the cloud" where they can just throw compute at the problem, and as long as the cost was less than 5$ per month they wouldn't care. That's the problem of the product managers, marketing execs and VCs.
That said, three of the most impressive people I've ever known are a former marketing exec and two former product managers, all of whom now work in VC. In their former roles, each helped me be the best engineer I could be. The people in their current VC portfolios are lucky to have them as advisors. What makes them so good is that they bring expertise worth listening to, and they clearly value the technical expertise brought by engineers. The result is fantastic collaboration.
They are far from typical, but there are truly great ones out there. Losing hope of that might make it more difficult to be aware of the good fortune of working with one, and maximizing the experience. My hope is that every engineer gets at least one such experience in their career. I was lucky enough to experience it repeatedly, working with at least one great one for about half of my 30-year career.