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Comment by bryanlarsen | Hacker News Reader

US EV sales growth is almost 40% this year. What kind of expectations did they have?

US EV sales are way up[0].

> Through the first nine months of the year, EV sales are up nearly 50 percent, already surpassing the full-year total for 2022.

Ford US EV sales are up but way less than 40%[1].

> Sales are up 16.2%. They’ve increased from 53,752 in the first 11 months of 2022 to 62,460 in the first 11 months of 2023.

[0] https://www.canarymedia.com/articles/electric-vehicles/chart...

[1] https://cleantechnica.com/2023/12/08/ford-ev-sales-up-43/

What kind of sales growth looked good to shareholders at the time*

They invested approximately $6 billion. Transferred Mustang brand to EVs. Ford made real investments and Monroe Live has rated Ford vehicles second best after Tesla and that is exactly the problem with EV market. Non-Tesla EVs suffer from lackluster sales is a known fact. Ford thought if they made investments they could succeed, and their initial release coincided with vehicle shortage so the early run inventory sold hot, but once market settled and early enthusiasm waned, the sales fell off the cliff.

I'm sure Ford is looking at total numbers, not percentages. They have invested significant resources in their EV division and the ICE division is apt for comparison.

After all, going from 1 to 2 sales is 100% growth!!!! /s

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