This slower-than-expected sales growth is primarily due to the higher-than-expected pricing increases across the board for EVs that are made by car companies that aren't 100% EV by design, as well as higher interest rates.
After all, going from 1 to 2 sales is 100% growth!!!! /s
> Through the first nine months of the year, EV sales are up nearly 50 percent, already surpassing the full-year total for 2022.
Ford US EV sales are up but way less than 40%[1].
> Sales are up 16.2%. They’ve increased from 53,752 in the first 11 months of 2022 to 62,460 in the first 11 months of 2023.
[0] https://www.canarymedia.com/articles/electric-vehicles/chart...
[1] https://cleantechnica.com/2023/12/08/ford-ev-sales-up-43/