I'm working on a visual novel, and I suspect 'low tech' people will enjoy playing it. I also suspect 'low tech' people don't have steam installed on their computers, but they will know how to click a link and play a game in their browser.
I'm hoping to sell the game through Stripe on my own domain as well as on Steam. Time will tell whether I finish this game and whether the Web build defeats the Steam build.
I'm hoping Web wins.