The difference with Rivian and the F-150 is that Tesla have figured out how to actually make a good margin on their vehicles.
The difference with Rivian and the F-150 is that Tesla have figured out how to actually make a good margin on their vehicles.
It's too early to make a sensible comparison. Tesla lost money in large quantities very consistently for 14 years, until ~3 years after the Model 3 launch. Neither Ford nor Rivian are as far along yet.
CT, if it ever ships in volume, will be an important failure to rein in Musk's fantastical thinking (or his interest in Tesla).
Even if they're losing $33k per vehicle? (See 2Q23 shareholder letter). Note this does not include R&D, CAPEX or SG&A. Was it infinitely better for WeWork to ship something than not?
"will be an important failure to rein in Musk's fantastical thinking" Why would it fail when there are >2m pre-orders and a a 5 year waitlist?
Even if Tesla 'only' delivers 180k cybertrucks in 18 months, and at a profit, they will still be far in the lead in the EV truck race.
To characterize the Cybertruck as some kind of failure or folly is not congruent with the facts.