>> in the grander scheme of things I don't think Altman is really that well known either.

Wall Street Journal front page, top item right this minute: "Sam Altman Is Out at OpenAI After Board Skirmish"

Times Of London front page, right this minute: "Sam Altman sacked by OpenAI after directors lose confidence in him"

The Australian front page, right now: "OpenAI pushes out co-founder Sam Altman as CEO"

MSNBC front page, right now: "OpenAI says Sam Altman exiting as CEO, was 'not consistently candid' with board"

That's his name right there, front page news around the world - they assume people know his name, that's why they put it there.