I mean, anecdotally, most non-tech friends and family I know probably have heard of ChatGPT, but they don't know any of the founders or leadership team at OpenAI.
On the other hand, since I work in the field, all of my AI research friends/colleagues would know Ilya's work, and probably think of Sam more as a business guy.
In that sense, as far as attracting and maintaining AI researcher talent, I think it's arguable that people would prefer Ilya to Sam.