Agreed. I'm surprised the author didn't explore variations on "we need to..." or "the {org|team|division|company} needs to..."
Those turns of phrases are more inspiring than they are commanding.
Those turns of phrases are more inspiring than they are commanding.
The challenges ahead are for the team to solve. It should be a team discussion on how to plan and divide the work up.
There is always boring work involved, but posing it to the team and being straightforward “hey this isn’t the most exciting thing, but we need to get it done” usually gets a volunteer.
The more empowered the team feels when work is planned out, the less pushback you tend to get.