Really loved his breakdown and dismissal of "Electronica" as not a real genre in the original flash site. I can't find it here, maybe because the term died off somewhat?
> 'Electronica' does not exist. Not as a genre or a description. It was coined by the North American music press to refer to the second wave of electronic music's explosion in the late 90s.
Nearly every popular act of the period -- Daft Punk, Moby, Fatboy Slim, Prodigy, Chemical Brothers, Basement Jaxx, Tricky -- were marketed as 'Electronica' at one time or another, but the person who really popularized it was Madonna and her shallow William Orbit-produced piss-poor attempt at appropriating trance music as something she invented (Ray of Light). But there really isn't any actual thing called Electronica. It's just a corporate buzzword.
This is a PSA from the official Electronic Music Genre Standards and Classifications Consortium.