I think it's more likely that Atlassian gives it away for free to its client base .. groups like Linear are coming after them and tools like Loom make a material difference in getting quality work out the door. we use it for outward facing and training material, but the royal honey is when you can async-align on product initiatives down to the pixel. Video is a powerful story telling tool in today's remote world.

Figma on the other hand will have to sway towards Atlassian territory to add value to the tech bit of the pipeline. the dev mode has made it clear they are headed that way, on their own terms.

I just wish that more founders prioritize enterprise customers and clear the way to onboard by investing in compliance (SOC-2) reporting early! it's a total showstopper and that's unfortunate for all sides.