At some point, companies become big enough that innovation is a risk (Innovater's dilemma). Atlassian is likely at this stage. Ofcourse, loom's tech is nothing impressive, one could argue that only a small segment of enterprise Loom customers would be willing to convert to Atlassian ecosystem. Nonetheless, the show must go on and Atlassian has to choose action instead of inaction to please the stock market. Good exit for loom though!