Moving here requires the ability to be a kind of permanent outsider who nonetheless is reminded by the dominance of his culture on every corner. It's a strange feeling and not one that I think most people are prepared to deal with.
Edit, in case I was unclear: by "dominant," I mean that American culture is everywhere. McDonalds, Starbucks, Hollywood celebrities, Netflix shows, hamburgers, popular music, on and on. European youth culture is probably more influenced by American culture (via the Internet) than any other single source.