Here is a good example. About 2.5 months ago, I’ve shared a blog post I wrote, here on HN [1].
The blog post was authentic with a simple purpose: (1) I like to write, and (2) I believed writing is beneficial to everyone. I share all my blog posts here, none of them performed as well as this one (check my profile if you want).
Seeing the success and the traffic this post generated, I crafted a quick form to offer FREE coaching session. Free as Linux free. I gave 2.5 hours of my time for free. In exchange, I asked my mentees for testimonials. A fair transaction I guess. It’s a great way to build my brand.
I put a small, non intrusive banner on my blog, with a message of free coaching session (the same banner now promotes my book). It’s not a pop up that jumps when you scroll to the bottom, it’s not a JavaScript scripts that pops up when you close the tab. It’s a ~30px, non sticky bar at the top, the goes away with a little scroll.
Top comment on HN? My post is cringy and I’m yet another “coaching bro” that promotes his stuff. :shrug:
[1] https://news.ycombinator.com/item?id=36659166