The article is suggesting the solution is to shift the conversation to data ownership from privacy controls. Are you bucketing data ownership in with privacy controls and dissenting, or just making a tangential comment?
Thus, to mitigate their control (assuming you want to), I believe we need to look to solutions that garner competition. MSFT collects rent on the corporate enterprise via Azure, they own corporate documentation via Office, they own the corporate code repository via Github, and they own the corporate identity via LinkedIn.