The mention of Flipkart was for parents argument that Indians don't want to pay for anything and would pirate things it they can. Flipkart sells books and music successfully which a lot of people here don't seem to be willing to pay for.

>>The fact that Indian consumers have woken up so late to it re-emphasizes that Indians resist technological intervention

Maybe I see things wrong but I don't think Indians resist technology. Its that the technology got here late. Also, its just that it is a different market and different factors at play here.