Flipkart & other ecomm portals are not offering any technology. They are using a fairly simple website to let people order everyday goods.

The concept of ecommerce is pretty old in itself. The fact that Indian consumers have woken up so late to it re-emphasizes that Indians resist technological intervention. It is not as if internet penetration, credit card penetration and logistics infrastructure has changed radically in the past year in India. It is the only the investment scenario that has changed. Archit's article in some sense calls for more such investments in other technology and technology enabled products.