It should be possible to make an avantgarde font without confusing or oversimplifying letters.
As an aside, I wonder how many graphic t-shirts those guys sell at $200.
Anyway, my point was that the symbol "Λ" has a distinct meaning from the symbol "A" -- and, try as I might, I can't see them as interchangeable.
There is also 'V' as 'U' which is quite confusing and some others. Creative people will be creative, that's what they get paid for. It's low hanging fruit, obviously but it works because you are talking about it. And that was their goal: to get you to notice it. Mission accomplished.
И for N is equally terrible and meaningless.
[0] https://en.wikipedia.org/wiki/Turned_v [1] https://en.wiktionary.org/wiki/%E4%BA%BA
That being said, who are you to say their interpretation of interpreting things is wrong? Etc etc.
Personally, I think it’s stupid too. Of course people recognize it as “A.” My dislike isn’t because it’s confusing, it’s because I think it’s pretentious and ugly.