Given the phenomenon is almost exclusively male it probably has a lot to do with the borderline hatred for masculinity in the west as well. These men lack purpose that traditional masculinity provided. Before I get downvoted to death, I am not claiming the youtube star pseudo-masculinity is a good portrayal either (rather it is a reactionary movement to the prior). But the mixture of society not caring about men's issues at all (they don't exist, allegedly), the destruction of factory/manual work, men not going to college, dating apps creating a massive imbalance in sexual selection, etc all have an effect here. The situation seems hopeless for a lot of men. Who can blame someone for not trying when society seems to have it out for them.
Society created this problem. The pendulum swinging hard from misogyny to misandry has had a dramatic negative effect on boys and men in general. We need to take the attitudes we used to raise girls up and apply them equally to boys. It starts in school. Hell, even as a successful man by society standards I still often feel society is out to get me. We have a lot of work to do and the answer is not to blame men for being lazy NEETs (which is what the pop media does).