Are you saying the SE2 specifically fills a hole in their line-up?
Not a huge difference from Samsung's cheaper offerings on paper, but a lot of little things that add up to a better experience for many older users.
They wouldn't look at the phone. They made me stand in line to make an appointment to come back, all the while their team of "experts" stood around chatting. It came across to me as horribly elitist, and one of the worst retail experiences I can recall.
To the average person, that’s just… how things work.
I have an upper-entry-level Android tablet I bought for development/testing which has a price that's within spitting distance of that of a refurbished iPad, and it's stunning that something as weak as the SoC it's built with is on store shelves in 2023. It lags and stutters all over the place, and even an entry level iPad from 4 years ago carrying around the extra weight of the latest version of iPadOS would destroy it in terms of performance.
This, in my mind, is the biggest selling feature for iPhones to baby boomers. Locks them in forever as well.
This is perhaps a giveaway that you're not in the US, where WhatsApp is generally not something people use to communicate. (Anecdotally, I have seen it primarily used among people who have families outside the US.) FaceTime, on the other hand, is widely used here.
Part of the issue is the Apple only lock-in, part of the issue is the branding, being branded as an SMS app when SMS are dead certainly doesn't help.