I think if he truly wants to make a compelling case, he has to stop associating himself with truly bad ideas, for example, claiming that the CIA killed his dad and uncle (this was in a fox news article about his time on the Rogan show), that HIV doesn't cause AIDS (instead saying that it was caused by vaccine research: "Anybody who reads The River will come away pretty much convinced that HIV also came from a vaccine program, there’s plenty of evidence on that as well.".
It's really hard to parse out what he truly believes. It seems like he acftively skirts the truth and then backtracks when somebody calls him out.