I wonder if it's one of these cases where a company believes themselves to be bigger and more important than they really are.
Evernote probably have a stronger brand in Europe, Bending Spoons brand is that they are the company that bought Evernote.
Evernote probably have a stronger brand in Europe, Bending Spoons brand is that they are the company that bought Evernote.
I think that it's quite sure one of those cases. From their messaging it seems like they are committed to solve big hairy problems (that in my minds are things like AGI, nuclear fusion, stopping world's hunger, etc...), but when you look at their product portfolio the expectations they set certainly don't match the reality given that you'll find mobile apps for video and image editing, fitness, etc... BTW with the exception of Evernote (that it's not something they created) I've never heard of any of those apps.
Product page is a video editor. A photo filter thing. A personal trainer phone program. Then some animations about how it's all very high tech.
Seems a bit of a disconnect between presentation and product to me. On the other hand they've raised ~400M and have a revenue of ~70M for ~400 employees, so it's possible that ostentatious marketing over uninteresting software works better than great software with a partial readme.