"The company says the step is intended to “boost operational efficiency and to make the most of the Bending Spoons employer brand, which is extremely strong in Europe.”

I do find surprisingly that they said that their brand is strong in Europe. Personally, I discovered Bending Spoons during the pandemic because they gifted the italian government of a Contact Tracing app, that ultimately never worked. I guess that from their point of view it was mainly a marketing initiative. However I don't see their brand as something to be considered strong in Europe in my perspective and by looking at their website the first thing that comes into mind is a glorified sort of software agency.