I have a friend who runs a small e-commerce business and is largely non-technical. I've found that I couldn't ever do the same because I don't think like he does.
Apparently the average person is way less grumpy than I am about things like right to repair or planned obsolescence.
Case in point: to him an e-book reader is just an appliance, like a dishwasher, which performs a specific function. He doesn't care that he can't upload whatever file to the device because he would never use that feature.