I have a friend who runs a small e-commerce business and is largely non-technical. I've found that I couldn't ever do the same because I don't think like he does.
Apparently the average person is way less grumpy than I am about things like right to repair or planned obsolescence.
Case in point: to him an e-book reader is just an appliance, like a dishwasher, which performs a specific function. He doesn't care that he can't upload whatever file to the device because he would never use that feature.
That is obvious. Otherwise we would not have glued in batteries, spyware everywhere as part of mainstream OS and ads in the start menue.
But to me a e-book reader is also just an appliance, that should perform one specific function. Displaying books. But I simply happen to know what a file format is, so I know that there is no reason to limit that, so they can try to lock me in to their store.
I view an ebook reader telling me I can't read a format of books the same as if a dishwasher told me I couldn't wash a certain brand of plates. Completely unacceptable.
More likely is that the average person feels powerless in the face of technology and doesn't know how to change things or doesn't even fully understand the issues.
The success of this website is that it doesn't have to be successful along the same metrics as substack or reddit or tiktok to fulfill its purpose.
I think that none of the top 10 most valuable (to me) websites generate any sort of direct revenue (many, not even indirect) to their owners.
But they're immensely valuable.