I don't think apps/sites are getting worse about this, it's that they're getting better at optimizing for users who aren't me. It's probably just deeply frustrating/alienating to have to use products that you're not the target audience for (and that's increasingly almost all products).
(To be clear this isn't meant as derision of the 'statistically average user', it's perfectly justified that not everything is built to suit me, the protagonist of reality.)