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This is somewhat embarrassing for them, especially since they so confidently claimed to have everything under control. Kind of makes you wonder if there's any flaws in the device itself. I guess it those will have time to surface before most of us can get one though :)

Handling a launch like this isn't very hard if you don't ignore the problem.

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They ignored a lot of experienced advice given to them freely to get to this point. Its a shame really as this could have been a magically moment where they shifted a million devices in a week. Instead we are looking at 404 pages and there are no devices available if you do get through. A lot of potential customers have just been gone and will never return.

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