They didn't exactly
make you get up at 6AM. To be honest even if everything had gone smoothly, it should still be obvious given the hype that everyone individually had only a small chance of getting one from the first 10K batch.
And I think they were entirely justified to make a small (if you call 10K small) production run ahead of everything else. It's not like they're an established manufacturer and retailer.
It dismays me that people are so quick to criticize others when they haven't been in their shoes and are blessed with hindsight. I understand it's 6AM and you might be a tad more grumpy than usual, but... really. Some of the comments on Twitter make it sound like people were owed one of these.