Does this qualify for a Darwin award?
And then conning few other people to go into something that looked like what mythbusters built in a week (and if THEY did it it would probably not implode...)
For the pilot and co-founder, yes, he deserves the award. For the passengers, I predict lawsuits. But apparently the contract included a clause about accidental death.
The guy who brought his son also probably deserves a Darwin award.
An accident is when something unexpectedly goes wrong. This end result was baked into the design and it was merely a question of how many times you could cycle that hull before it would implode, not if it would. Death lottery.