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Because Steve took the name off a Beatles Album. It wasn't extortion

He got the idea up on a farm when he did an Apple fast. I suspect LSD was involved.

Do we need an origin story for coming up with the word Apple?

I mean, it’s an Apple.

I’d be more surprised if LSD wasn't involved.

Took the name from the Beatles [edited thanks to pdpi] corporation, with its own trademarks.

Beatles, not Beetles. It's a dumb pun on "beat".

It's a band name, not a scholarly article title