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The Beatles extorted Apple Computer, twice, for their trademark.

Apple Computer broke the first agreement that stated they would never get in the music business

You know, like iTunes...

Yeah? Sosumi

(I actually loved that sound and used it on my Performa Mac lots)

Because Steve took the name off a Beatles Album. It wasn't extortion

Took the name from the Beatles [edited thanks to pdpi] corporation, with its own trademarks.

Beatles, not Beetles. It's a dumb pun on "beat".

It's a band name, not a scholarly article title

He got the idea up on a farm when he did an Apple fast. I suspect LSD was involved.

I’d be more surprised if LSD wasn't involved.

Do we need an origin story for coming up with the word Apple?

I mean, it’s an Apple.